Monty Bojangles arrived at King’s Cross Station for Mother’s Day!
Monty Magic at King’s Cross!
For Mother’s Day, we made a bold and beautiful statement with our Magnificent Monty Bojangles wall at King’s Cross – bursting with all 9 truffle flavours from our Magnificent Truffle Selection Box. This activation showcased our exclusive Sainsbury’s product in a fun, immersive, and engaging way – giving people the chance to discover, taste, and fall in love with new flavours for the first time.
With over 115,000 people passing through the station on the day and 12,000 truffles sampled, the day was a magnificent success!
A perfect reminder to ‘Say it with Truffles’ for Mother’s Day!
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